Good Day my Friends!
I am currently sitting here with a yoda mug full of coffee telling me “May the force be with you” and I am currently needing the force to get through my recipe block (writer’s block but for for food bloggers). I know everyone gets it but it is seldom that you actually see it! So here I am telling you that I am going through a dry spell with my brain when I actually want to share with you how to do them and why promoted pins for pinterest are such a great idea!
Okay, so I might have lied… I actually have had this planned for awhile but I my mind does not work well when it has nothing to do with food (truth). However, I felt the need to share with you my experience…
…BECAUSE MY PINS HAVE SOARED!!!
When I first started blogging back in May 2015 (ALMOST 1 YEAR!) Facebook was the big thing to advertise on. Shortly thereafter Twitter followed suite and then Pinterest and Instagram. Well technically Instagram and Facebook are one in the same now but you get my drift. ANYWAYS, my point is that promoted pins for Pinterest are probably one of the best investments I have used so far.
Why do you Ask?
I am so glad you asked because it doesn’t matter how much you spend $1 a day or $1 million if a huge blogger picks up then you will see a huge traffic boost to your blog! The beautiful thing is… even if you boost for one day you can still get traffic from it later too! Pins never DIE! However, it is not necessarily immediate either. The promoted pins brings your pin to the viewers. then they pin it and then their friends pin it and so on a so forth. That is what I think I love the most about promoted pins for Pinterest because they will help out later too!
My Posts Results after promoting them for $1.00 a day for 9 days:
I did 3 separate campaigns to see when my promoted pins would be most popular. These were the results:
Experiment 1 was a Tuesday – Friday
Experiment 2 was a Friday- Sunday
Experiment 3 was Thursday- Friday
As you can see Experiment 2 was significantly higher than the rest of them because it was on a weekend and I previously knew that my pins were the most popular on Nights and Weekends, but with promoted pins I was just not sure. That is why I called them experiments. I loved using Promoted Pins because it was pretty easy to do it once you understand what you need to do in order to promote them.
This is my understanding of it all!
How do you get started?
First and Foremost
Find when your pinterest profile and pins are the most popular and looked at. This will come on very handy when your scheduling for your pins to be promoted. Are they busy more during the week or over the weekends? Maybe on a Wednesday night you have the most luck then you would make sure to schedule your promoted pin over a Wednesday night. I found out when my pins where the most popular by scheduling my pins all different times of the day and week.
There are so many different schedulers out there (like board booster and tailwind) but I use ViralTag. I like them the most out of all of them because they also will schedule just about any social media. I happened upon ViralTag when I was looking to get rid of another scheduler because every time I posted something it would fail. My favorite part is of ViralTag is that it schedules your pins, so I can plan out my week in social media very quickly.
Decide whether you want to boost engagement or boost traffic to your website. I almost all always choose boost traffic because it ends up usually do both for me. However, boost engagement will also get more people to pin so it is a toss up.
Choose your amount you would like to spend and for how long. I usually do a dollar a day for 2 or 3 days. It can easily get 4,000 views easily of the pin. That gets your name out there. My friend did $5.00 a day for 2 days and got a ton of repins and traffic. So your dollar can really go far when advertising on Pinterest. Also choose how long and when you would like to start the promoted pin.
Pick a pin you want to boost. A scientific approach to it: Longer pins tend to get explored more than regular pins. Also more vibrant pins get the attention more as well. Reds stand out the most. My pin that I have here is the Traditional Taco Dip. I brought the red of the tomatoes out just a tad and made a longer pin. If you are on a budget you can easily use Picmonkey as a great and free photo editor. it works amazingly for beginners! You can brighten, straighten and sharpen your pictures with ease as well as make a collage.
Make sure that it is also relevant to the season we are in. I promoted this Taco Dip pin right before the BIG game in February and it was an instant hit! Make sure that you are not promoting your favorite ice cream recipe in the heart of winter (Although I love ice cream just about anytime…) instead lets save that for June!
Fifth: Tag, Target and CPC
Chose your tags. This is an important step. Make sure that you are completely relevant to the topic. I don’t know if you have seen it but I will be in the middle of looking at food on Pinterest and there is a laundry detergent ad… I look at it stupidly and move on. You don’t want people to think that! For my taco dip I chose to do about 20 different tags: Super Bowl 50, Game time snacks and so on. You don’t want to do too many but too little and the less people will see it. I stick to around 15-25 and cut it off at that. I have seen it before where there is a laundry detergent add in the middle of searching for recipes… Not what you want.
Choose who you are catering too. I don’t you would want to let your Women’s fashion Page to show up in the middle of a men’s tool pins search. Make sure to check off all that apply to you. If you are a local business you can cater to your location radius (I use this for my business Mattie’s Pantry). Just be thinking about your readers when you are targeting people. You want people who are genuinely interested in your blog or product to see it! That way they will share it with their friends and then they will share it with their friends and so on!
What the heck does that mean? It means Cost Per Click (CPC) and this is the maximum bid that you want spend per click on your pin. I try to stay as low as I can so I can get the most out of my budget yet still keeping it competitive. You can pick the lowest if you would like. I have done that and had pretty luck too. Though I try to stay on the lower end though.
The Final Step: Hitting that promote button!
Oh just hit it! What do you have to lose! If it is your first time doing promoted pins just keep your budget low and watch the traffic on your Pinterest roll on in!
It is Super Easy!
It really is! I love the idea that it does not take that much money to see the impact that it will make on your pinterest. I gained followers, likes, and repins because of it. Those are a must now that there is a new algorithm to Pinterest.
Al- go- what? Yes algorithm to Pinterest. They are taking the most popular pins and showing them first when people search. The less pins and likes you have the lower on the search list you are. It stinks but I guess a popular pin means it is good right?
I hope this was a little helpful about promoted pins! They would have been extremely confusing to me if I did not read a post about them beforehand. I think I researched them for about 2 weeks before I did anything with them! I used to pin blindly but if you are a blogger or online business owner it is a strategy. I am always looking for new ways to attack social media and strategies to pin, post, share and tweet. It is a necessary evil that all bloggers must figure out, but once we have a rhythm it is easily second nature. If you have any strategies on Pinterest or any social media I would love to hear them!
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Hope you have a blessed day!
PS: There are Affiliate Links in this Post. If you click or sign up I can get a small monetary value.